Developing a centralised screen to monitor and update data with clear visual indicators and streamlined flow to support upselling opportunities and increase customer confidence.
User research, Ideation, Product Discovery, Wireframe and Prototype, Iterative design, Business OKRs, Customer Retention, Revenue growth
Constructing a UI guide for improved collaboration between design-development, speeding up delivery cycles and consistent visual language.
User Interface Design, Interaction Design, Accessibility (a11y) Principles, Responsive Design, Scalability, UI-Kit, Process Efficiency, Visual Regression Testing
Restructuring and streamlining onboarding for Played to improve conversions by reducing friction and enhancing UX for customers
Customer Journey Map, User flows, Ideation, Wireframes and prototyping, User testing, AGILE workflow, UX metrics
Identifying areas for product improvement, enhancing user experience, and gaining a competitive edge for Played in the sports participation domain
Market research, Competitive analysis, UX audit, User research, Personas 
Creating user-friendly navigation and improved interface to provide a smoother and more intuitive user experience
UX Design, User research, UX Audit, Wireframe and prototyping, UX metrics