Hello, I’m Isha - London based UX designer, dedicated to unraveling the intricacies between user behavior and exceptional design.
I combine my visual design knowledge with strong critical thinking skills which allows me to approach design challenges from a strategic perspective, ensuring that each design solution is both impactful and visually effective.
Driven by empathy, I’m interested in learning the depths of subconscious motivations and desires that drive user choices, to turn insights into truly captivating digital adventures. Fueled by curiosity, I'm on an ongoing journey to grasp the "why" behind every click, swipe, and scroll.
I like to define design as anything that simplifies our way of life.
A bit about my journey as a designer
After completing my Bachelor’s Degree, I started working as a graphic designer. Soon after, I realised I wanted to go beyond visual aspect of design and build my expertise into problem-solving side of design. This led me to complete my masters in Design Innovation and dive into UX design wherein I enjoy crafting digital experiences, studying users and simplifying complex journeys.